A firm for the operations a deck can’t deliver.

The 7-day diagnostic is the way the firm opens a relationship. It is free. It is invite-only. We accept a handful of applications each quarter and respond, in writing, to all of them.

The brief can cover any one area worth a fresh, sharp look — operations, hiring, retention, growth, governance, automation, brand, strategy, the way a department reports up. The condition is that it is bounded enough for a small team to read the inputs, talk to the right people, and return with something usable.

On day seven we deliver a sourced situation report, a sequenced plan, and three wins shipped inside the client’s environment. Sourced means the client knows the data, the action, and the date. Not slides.

The diagnostic ends in one of three places. The client takes the plan in-house and runs it. We part on good terms with a sourced report they own. Or the diagnostic surfaces work that fits one of four engagement archetypes, in which case we propose a contract drawn from the archetype — monthly fee, fixed period, bounded scope, named artifact.

The proposal is a short letter. It states what we will ship, by when, for how much. The client signs or declines. We do not negotiate the scope inside the fee; we re-contract if the scope changes.

We do not bill hours. We do not extend on a quarterly drift. The engagement letter names the artifact at signature — the system, the desk, the dashboard, the documented plan with the first three wins live — and the contract closes when the artifact is delivered and the agreed handover period has run.

This is the discipline that distinguishes a productized firm from a retainer. The artifact is the unit of value. The fee is the price of the artifact. The date is when it ships.

We work with sovereign-wealth portfolio companies, regional banks, family-office holding companies, ministries, and large industrials operating in the UAE and the Gulf. The principal contact is typically the chief executive, the chief operating officer, the chairperson’s office, or the head of a function that has to ship something measurable inside a quarter.

We work in MENA primarily because the work makes more sense done where the regulators, the weekend, and the operating context all align. Outside the region, we take on the rare engagement that the principal underwrites personally.